Matt Ford- $HADE (Dir. by Austin Horton)

Philly MC Matt Ford just dropped the first visual "$HADE" off of his debut project "Dwelling" which drops tomorrow.  Take a trip down memory lane to the 90's with this visual in more ways than one: the grainy aesthetic, the boom-bap production, and the stories told by the young MC of loss all give a feeling of reminiscing.  But the record isn't all gloom: Ford speaks of things to come in his bright future in the visual below. And don't forget to catch Matt Ford on May 4th as he headlines the next #Threefor3 presented by Quite Hype Records and hosted by us, The Decades, and Breadwinners Clothing Co. Flyer image underneath the new video below: