-Sam Haine (@S_Haine82)
Seldom do we associate the clothes we wear with the scars we bear or the bonds we keep.
Casuals emerged during the early 80's as a youth subculture popular in London. Descendant of the previous the Mod, Skinhead and Soulboy movements. It was a reaction to authorities looking to crack down on football violence. Stories about hooligans chucking lawn darts at rival fans can be yours to know, if you ask the right person. Hooligans began to wear designer brands in order to blend in with the crowds and avoid the eyes of the law. After sometime many of them began to enjoy their appearance and began adopting their new fashion as a peacock to its feathers; using their wardrobe to oneup their rivals as well with their fists.
The Liverpool fans started wearing Peter Storm Jackets, Straight leg jeans, Adidas trainers. In Manchester the Perry Boys wore Dunlop trainers, Fred Perry shirts, Levi's jeans and The hairstyle was the wedge - side-partings and old-fashioned tapered sides & back, the fringe was grown low over one eye, and layered around the side, describing a horizontal line across the ear… An absolute lack of sideburns was a priority.
Over the years other brands would be adopted in the culture and sought after almost obsessively: Stone Island, Lyle and Scott, Ralph Lauren, Lacoste, Ellesse, Armani, Fila and others.
You worked all day and earned your living and scored your gear to wear at the next game with your mates; your brothers; your peers. You had your trainers clean, your trousers immaculate, your polo and/or your jumper looking as flawless as a diamond.
The fad grew in popularity and by 1982 the popular look for youth culture was dressing smart and looking good. It was and is one of the few youth movements spearheaded by fashion instead of music. Made infamous by the press yet featured in films like The Firm (1988), Cass(2008) and Awaydays (2009).
The Casuals were street hardened alpha types. Not every casual is violent but each casual has style and this subculture is almost lightyears away from the kaleidoscopic mess teenagers and twenty-somethings vomit on themselves in 2015.
It's a rarity to see fashion and working class really on the level with each other. Where the price tag on your gear doesn't muzzle your anger or your personal sense of self and pride. You look smart because you are smart. So don't be a follower, take a look in the mirror and let Cult Classic Goods be your guide forward.
CASUALS - Part One:
CASUALS - Part Two:
Yeah, Yeah, I know part 2 ends prematurely, it isn't my fault, don't get all pissy eye'd on me.