[First Friday] Women on the Rise Event + Til Dawn Playlist

-Joe Pitts (@headtowall)

Every First Friday in Philadelphia is a packed night of art (and beer and food) throughout the city, and this coming First Friday Novum Ent & Shak Mcclary are presenting the Women on the Rise showcase at Open Space hosted by Hot 97's Scottie Beam. Featuring art and live music as well as free food, the monthly show series is a popular event at the gallery located at the edge of Northern Liberties. Tickets are available here. To coincide with the event, the guys at Novum have curated an accompanying smooth playlist titled "Til Dawn". Click the cover to peep below: 

Perfect Heat, Perfect Rhythm: A Night with LCD Soundsystem at the Inaugural Panorama Festival

-Adam Isaac Itkoff (@adamitkoff)

It’s the type of day where heat can make the moment feel like molasses, movement yes, but at a fraction of the pace. All the better to watch the world spin slowly enough to pick up the extra detail; particulate and dust picking up off the pavement, sweeping clouds that dissolve into soft fractals and finally, nothing at all. One of those sprawling summer days where doing nothing feels like doing something and doing something is fucking exhausting. They’ll advise you to slather yourself with SPF-something sunscreen and drink water until you can hear a healthy whooshing while you walk. But an all-inclusive media pass to Panorama Festival is more than enough to tempt the heat, it’s Sunday morning and LCD Soundsystem will be headlining the festival come 9PM…

I pile a few things into my backpack and head to Brooklyn’s central artery: The L train will deliver me to Manhattan before the day begins to peak in perfect heat, the sun burning tirelessly and strung against an arch in the sky.

                                             Look At Wrist

                                           Look At Wrist

A water bottle that’s sweating profusely, a phone charger and two .45mm ink pens in case my iPhone buckles. That and a crumpled press pass with a single barcode will grant me the coveted press band, allowing me entry to most of Randall’s Island, save a few backstage loading areas. Days like this are always teeming with subject; I’ll take notes feverishly until the language starts to blur, transcribing sounds and sights with enough detail to bleed right through the page.

I’d sent and received a flurry of emails right before the festival, a regular press-clusterfuck as managers looked to lock-in performance coverage and media looked for one-on-one’s and quotes. While connecting with A$AP’s management proved futile, I was approached by EDM heavyweights Flosstradamus, but had to decline interviewing them because of a scheduling conflict. On-site, I scurry from end to end of the festival, covering Flatbush Zombies, SZA, Run The Jewels and A$AP Rocky for The Source and ducking into adjacent dance venues when there’s 15 minutes or more in-between sets. The spaced-out house rhythms of TENSNAKE and sharp synths of Holy Ghost! served as the perfect antidote to Hip Hop exhaustion (WebMD refuses to acknowledge this ailment but I’m sure it’s a real thing) while a venue named “The Parlor” was kept perpetually pitch-black with air conditioning gushing from the vents, rendering it the best place to crack into a fresh beer and recharge. Now, like anything wild and celebratory, the pinnacle of the evening loomed in the air, especially as the sun began to set and the festival hit capacity. While each act had served their purpose, many attendees, including myself, once thought they would never have the chance to see LCD Soundsystem perform again after their breakup in 2011 and farewell show at Madison Square Garden. LCD Soundsystem isn’t just a typical band, their full orchestral backing maxes out around a dozen members and includes everything from synths and a vocoder to drum machines, piano and anything else needed to deliver wave after wave of disco-punk-indie-fusion. James Murphy, co-founder of DFA Records and equal part singer-songwriter, DJ and producer, has an uncanny ability to stir the listener into the soft comfort of lyrical hypnosis. He delivers self-referential cooing that elicits a feeling of camaraderie and type of communion that makes you want to reach out and hug him personally or at the very least, flail your limbs wildly from afar.

                                                                                        Photo by @  psquaremedia

                                                                                       Photo by @psquaremedia

James is a special brand of bleeding heart. Maybe this can be attributed to his pudgy cheeks or a persistent stubble and frazzled look like he’s been up all night. He possesses a soft-spoken presence, apologizing for verbosity and working hurriedly to make sure he can perform all of the top tracks before the night draws to a close: “Daft Punk Is Playing At My House,” “Someone Great,” “Us v Them,” and of course, “New York, I Love You But You're Bringing Me Down” which plays out smugly when performed against a digital cityscape backdrop, superimposed in front of actual downtown Manhattan. LCD Soundsystem’s style is perpetually climactic with long, slow builds that grow and often loop with layers of percussion. Each note is teased out and calculated, so by the time the bass drops on “Dance Yrself Clean,” 10,000 people leap into the air in unison and don’t miss a beat.

His lyrics stand as a sort of testament to everything; the good and the bad, life and death, sex and all of the times you never even came close to getting laid. The track “All My Friends” has lines that resonate much like a good film does; all of life’s tribulations and affirmations looked dead in the eye and given a fat, wet kiss:

“And if the sun comes up, if the sun comes up, if the sun comes up
And I still don't wanna stagger home
Then it's the memory of our betters
That are keeping us on our feet

You spent the first five years trying to get with the plan
And the next five years trying to be with your friends again…”

There’s nostalgia in just about everything James Murphy writes, pinpointing the most ephemeral sensations and stirring them into anthems to belt out against the night sky. It’s the feeling of getting closer while still drifting further away, of having a dream that felt way more vivid than yesterday.

In many ways, he’s an ingenious lyricist, often riffing on society with a vulnerable, almost boyish simplicity which allows him to make songs titled “North American Scum” without alienating his fans. He also manages to pierce into the heart of issues that crop up time and time again. Sadly, “Us v Them” describes dichotomy in its rawest terms, but in doing so, alludes to everything from war to common political factions and global fragmentation:

“So it’s us versus them
Over and over again
Us versus them
Over and over again…”

When James Murphy sings, he leans into the microphone like he’s literally pouring his heart out into it, as if his mouth were a fountain and his microphone the basin. And still somehow, by the tail end of a two-hour performance, he doesn’t look all that much more tired than when he first stepped onstage.

In many ways the work of LCD Soundsystem brings a type of high-art to the world of pop and electronica. They pose more questions than they do answers, they provoke and they reward. By the time they finally ran into curfew and cut the amplifiers, James Murphy had stirred the crowd into sweaty, collective catharsis and the closest thing I’ve experienced to a mass meditation in New York City. Sure, a meditation with booze, weed and glow sticks, but collective union all the same. 

It’s only on the way home, once the music has cut out and the sound of sirens start to swell through city streets, that you feel your own nostalgia creeping in. The memory is what you’ve got now and you can’t help but wonder when you’ll feel it again.


[New Event] This Saturday's Reeblock Party to Feature the Best of Philly & NYC's Influencers, DJs and Artists (Plus a Ton of Free Kicks)

-Joe Pitts (@headtowall)

Cult Classic co-owner and Reebok Ambassador of Philadelphia Anthony Somebody of Quite Hype has curated one lit day party this Saturday at Open Space (1014 N. Marshall St) in Philadelphia. Featuring a dope lineup of Philly and NYC influencers, DJs and artists, this FREE party is one you really don't wanna miss. Plus, not to mention, we are giving away 100 Sneakers. Yea, that's right. So what the hell else are you doing on a Saturday afternoon? 

[New Event] The Lightning Strike Series Hits Philly This Friday Ft. Chuck Inglish & More: Interview with Host Tre Banks

-Joe Pitts (@headtowall)

I sat down with Lighning Strike series creator Tre Banks to talk about the upcoming Philly event. Peep the interview below:

Joe Pitts: Tell us about the Lightning Strike series and what you're bringing to Philly with it

Tre Banks: The Lightning Strike Series is a common experience infiltrating various markets along East Coast. It falls somewhere between a party and your favorite soundcloud song. Philly being my hometown, I wanted to make sure I stamped it with someone that inspired me just as much as growing up in this city did. 

Joe: How did you link with Chuck Inglish?

Tre: Been a major Cool Kids fan since High School, and been seeing Chuck rock a number of LA events through being a DJ. A good friend of mine DJ Alizay out of DC spins alongside Chuck, so he led me in right direction, to get the train running.

Joe: We're really intro talking and breaking new artists here at Cult Classic, so when I saw acts like Drogas and Presston are on the lineup--artists that we've covered on the blog before--I knew we had to be a part of the show series. Talk about some of the emerging talent on the lineup

Tre: Yeah, I love new and emerging energy. Especially because I see myself right beside them in my own pursuits, rather than being some type of gatekeeper type character. Drogas has been someone i've been wanting to work with for a while now, and the timing was perfect since he just turned 21 for a 21+ event haha. His presentation has always had cool vibe to it, so a situation involving Chuck seemed fitting. Presston is one of the reasons I even discovered The Cool Kids in high school, so this is like a full circle moment for us. He released a 3 track EP this week (which I hope we can get on here asap lol) , so it's good timing for his base of supporters. Nate Runnur is a new artist, but has a very cool and dope team around him. If they do what I think they can things will be big, and i'm glad to be giving him an early platform. Blakk Godz is a collective who has been on Philadelphia scene for while, and decided to come together to make individual movements stronger. Excited to see them pop out. 

The night is really about Tay Banga and DJ Vic B , because I need the party moving from start to finish. Both these guys are proven in their crowds, and I trust the vibe that will be created during the night. 

Joe: Where else is the Lightning Strike series hitting? 

Tre: #TLSseries will be in DC , NY , and Vermont also. Maybe a surprise city, but won't speak on it yet. 

Joe: Any last shout outs?

Tre: Thank you Bran and Looh for all the help making this a reality. Shoutout to the people who spread word about me creating an experience in their city before I even announced line-ups, just all off the initial flyer. That was a good feeling, and it's appreciated. Finally Thank you Joe and Cult Classic, for everything leading up to this article and including this article. Building a strong history with you guys, it's wild


The Lightning Strike series comes to Philly this Friday at Pub Webb (1527 Cecil B. Moore) from 8:30-1AM featuring Chuck Inglish (DJ set), Tay Banga, DJ Vic B, Wewantdrogas, Presston,  Nate Runner and Blakk Godz

Cracking the Code of Creativity

-Joe Pitts (@headtowall)

Continuing our series on creative industry, I want to talk about a really interesting presentation from Cannes Lions this year put together by Razorfish Marketing and Contagious Communications. In it they look at a huge dataset of the last 15 years of Lions submissions and winners to try to better understand what goes into successful, award-winning creative. They came to a few conclusions I feel any creative would benefit from thinking about:

Good Creative knows no geographic boundaries

The presenters show that great creative campaigns can come from anywhere, and Lions winners have come from all corners of the globe. 

Good Creative knows no economic boundaries

Money aint a thing! Winners have come from both rich and poor backgrounds, countries and cities. So if the idea is good and executed well, small budget projects can sometimes trump campaigns with big budgets. 

Good Creative requires collaboration

Those agencies who collaborated with other agencies were more successful and won more Lions awards. Moral of the story: work together, even with people you might not get along with so long as they bring something to the table to make the final product better. That's all its about. Nothing else matters

Good Creative takes time

Looking at longitudinal data of agency/client relationships, analysis shows that partnerships lasting years are often the most likely to have successful creative campaigns. This means that great ideas take time, sometimes even up to a decade!

Peep the full talk below:

As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets? We know that great, award-winning creativity can be effective, but what about the conditions in which it thrives?

LIBERTY Roots Picnic Afterparty Recap: QUITE HYPE DAY IN THE LIFE #004

-Joe Pitts (@headtowall)

Shout out to all the homies and sponsors who came out and supported our LIBERTY Roots Picnic Afterparty. Follow Anthony Somebody of Quite Hype in another edition of the Quite Hype Day in the Life Series below. We popped bottles, laced up friends with new sneakers and turned up all night. What else could you want in life?:

QUITE HYPE DAY IN THE LIFE #002: Post Malone & 40 Oz Bounce with Anthony Somebody

-Joe Pitts (@headtowall)

Join Anthony Somebody of Quite Hype and co-owner of Cult Classic Goods on a typical day bouncing from world tour shows to underground parties. In this episode Anthony links with Post Malone to gift him the new limited edition Cam'ron "Purple Haze" Reebok Ventilators and then heads to 40 Oz Bounce Philadelphia hosted by Distortedd for a surprise DJ set that gets wild. Peep below:

Classified Philadelphia: Live Art & Music Party Recap

-Joe Pitts (@headtowall)

The latest iteration of the Classified live art and music series featured Dessie Jackson and Allegra Yvonna Gia doing a pair of dope live pieces while Anthony Somebody provided music. Fashion showcase by Wiseguy Apparel and performance by Lotus. Peep the full recap below: 

Featuring Live Art by Dessie Jackson & Allegra Yvonne Gia Music by Anthony Somebody of Quite Hype Sponsored by Cult Classic | Eclectic Spark | Novum Performance by Lotus Shot & Edited by DVVINCI

[New Event] 4.22.16 Classified Live Art & Music Party Featuring Dessie Jackson + Allegra Yvonne Gia

Our last Classified live art & music party with Distortedd was a big success, and this time we're back with a very special guest, Dessie Jackson who is in town from her recent big move to LA. Featuring support from local artist Allegra Yvonne Gia and sounds by Anthony Somebody of Quite Hype, this is an event that you don't want to miss (and given the intimate setting of the Open Space gallery at 1014 Marshall St, it will sell out).

See you there Friday, April 22nd and remember, please enjoy the moment and keep it classified... photography and cell phone use discouraged

[Recap] A3C Official SXSW Showcase 'NO BIG DEAL' Featuring: Mick Jenkins, Eearz, Nick Grant, Smino, Hefna Gwap, Jay IDK, J.I.D., Young Greatness & Anthony Somebody

-Joe Pitts (@headtowall)

Our friends at A3C, the annual hip hop conference in Atlanta, Georgia, put together a dope showcase this year at SXSW featuring a new class of rising hip hop acts from Chicago to Alabama. We got to be in the mix: the homie Anthony Somebody spun sounds between acts hitting the crowd with new banger after banger while I helped lace the artists with exclusive Reebok kicks. Peep the recap below and lookout for the A3C Festival in October:

A3C teamed up with Erace the Hate and Reebok Classic to throw one of the livest shows at SXSW! #NoBigDealSXSW featured some of the biggest up-and-coming artists out right now: Mick Jenkins, Eearz, Nick Grant, Smino, Hefna Gwap, Jay IDK, J.I.D. and Young Greatness.


-Joe Pitts (@headtowall)

This year marks my first experience at the annual SXSW festival in Austin, TX. We have a full visual recap on the way, but in the meantime, here's a behind the scenes photojournal of our time in Texas including the What a Time showcase, hotel hangouts, gifting Reeboks to the homies and the various shows we found ourselves at. Shout out to all the dope cameos: Miloh Smith, Gianni Lee, Swizzymack, DJ Sega, Anthony Somebody, Odalys, Matthew Law, Rhea Carter, Shaleeta Pendleton, Susie Calle, Tre Banks, Mick Jenkins, and loads more. Peep below:

Photos by DVVINCI

This is Philadelphia Art Show Recap Presented by Reebok, Eclectic Spark & Cult Classic

-Joe Pitts (@headtowall)

Photos by Josh Runs & Jeff Fuller

Reebok, Eclectic Spark & Cult Classic presents This is Philadelphia, an art show exploring real Philadelphia stories. Peep the recap below:

Co-presented by Cult Classic & Eclectic Spark Four visual artists were asked to tell a story of Philadelphia they wanted to share with the world: Don Scott Joe Pitts Heavierbombing Brooks Bell Music by Anthony Somebody of Quite Hype & DJ AyeBoogie Hosted by Shexshe